It’s a free tool that tends to give a more accurate feel of how your site loads to actual users. Your first step is to benchmark your site’s current loading speed. That way, you know where you’re at before you start making changes. So if your site is hard to use, uses intrusive popups and ads, and has a bunch of broken links… people aren’t going to link to it. UX can indirectly help with SEO because people are more likely to share and link to user-friendly site.
Chapter 4: Off-page SEO basics
Once you have a focus keyword, you should use it to optimize your page for the given topic. We’ve covered the first step in this process – finding the right keywords – in the previous chapter. So if you don’t fall into the categories they want to see, your chances of ranking are extremely low, even if you have all the link metrics. One of the biggest mistakes people make with keyword research is that they only look at the numbers they see in the keyword tool.
Generative Engine Optimization Services
Content length and comprehensiveness basically checks that “expert” box. You must be an expert on the topic you’re writing about, and you must prove it when you write content. The thing is that as an author, you can’t “bluff” your way through 2,000-5,000 words on your topic.
- Google and other search engines use them (and the added context they provide) to better determine a page’s relevancy.
- The first thing you should understand is what we mean by “content.” While content refers to anything on your websites like copy, images, or videos, in most cases we are referring to blogs.
- It helps small websites compete with larger ones, drives organic traffic without relying solely on ads, and builds credibility by appearing at the top of search results.
- Coming up with great content isn’t easy but there are ways to generate ideas.
- Here’s a simple SEO tip that will help you find sites to guest post on.
- Keyword Volume is an estimation of the number of searches per month for a certain keyword or keyphrase.
Sign up for free and get access to all of our tools and services. The quality source of the links you get matters, but so does the place they’re linking to. If you’re trying to get links to this page, for example, you want to get links from landing pages or conversion-related sources. What you often find is people linking to pages or posts on your site. If possible, you want to make sure the right sources are linking to the right pages.
This term describes how prominent a particular domain is in the search engine results. Lower search visibility occurs when a domain isn’t visible for many relevant search queries, whereas with higher search visibility, the opposite is true. It’s no wonder then, that SEO is one of the main areas marketers are investing in this year. In fact, HubSpot data finds that 32% of marketers plan to leverage websites, blogs, and SEO as part of their overall marketing strategy in 2024.
Pages that are linked from other search engine-indexed pages do not need to be submitted because they are found automatically. We’ve seen how it moves beyond the temporary visibility of paid ads to generate a steady stream of organic, high-intent traffic from users actively seeking your solutions. This approach delivers sustainable, long-term value, turning your website into a reliable engine for lead generation. While paid ads can deliver quick wins, organic search is the undisputed champion of click-through volume. An incredible 73% of all clicks go to organic results, making a first-page ranking more critical than ever, according to a powerful first-page SEO statistic.
Neglecting SEO often means handing over potential traffic (and customers) to competitors. Without SEO, it will be harder for customers to find you online. They will go to competitor websites by default, causing you to miss out on valuable leads and sales. It is a legitimate tactic for targeting search engine results. Though there are scams out there, SEO itself is not a scammy or fraudulent strategy.
Then, in the next step I’ll show you how to choose the best keywords from your list of ideas. First, find a SEO Anomaly site that’s ranking for a keyword you want to rank for. This step is all about keyword-optimizing your content for SEO. A while back I noticed that most content about “SEO tools” only listed tools.
Zhukova has experience consulting small business owners who either want to do SEO themselves or have already started doing it. For the next two sections, I spoke with Zoe Ashbridge, the senior SEO strategist and co-founder at forank. (Bonus, she also writes for HubSpot!) She has nearly a decade of experience in digital marketing and SEO. Levy explains that‘s why it’s so important to use a keyword research tool that allows you to specify the geographic area you’re targeting.
Beyond that, you want to know if enough people are searching for something to make it worth your time to create content, and how difficult it might be to actually rank for those keywords. So, for every keyword you target, make sure the content you create aligns with the search intent of that query. You begin the keyword research process by adding seed keywords to your keyword research tool. So, it’s important to first identify seed keywords relevant to your industry, business, product, and/or service. Plus, additional information for each keyword like their search volume, KD%, search intent, and more. By incorporating relevant keywords into the content on your site, you improve your chance of appearing in search results for queries that use those keywords.
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