People often overlook technical SEO because they believe it’s too complicated. A comprehensive SEO strategy typically includes both on and off-page SEO. However, Understanding the differences can help you determine what is necessary to achieve your goals. Once we complete your deliverables, we will share them with you for approval and publishing. Finding an SEO agency is like dating; your relationship won’t last long without chemistry.
SEO Meta Description
- Internal links, on the other hand, help search engine crawlers navigate your website and understand the hierarchy of your content.
- This chapter shows you how their robots crawl the Internet to find your site and add it to their indexes.
- That can lead to higher rankings for relevant keywords as well.
- The last step is to test everything using Google’s Lighthouse Chrome Extension.
- The free Seobility plan already includes a comprehensive SEO site audit for up to 1,000 subpages!
- On-page SEO refers to a set of strategies, techniques, and processes that help your content appear as high as possible in the results returned for relevant queries.
That’s why Stellar SEO offers comprehensive custom SEO strategies that allow you to choose the specific services you need most. If an SEO method is approved by search engines to rank their website, it is called a “white hat technique”. If the method is not approved, it is called a “black hat technique”. While they may offer short-term ranking benefits, they carry the risk of penalties if search engine guidelines change. Websites are ranked by – among other things – the quality of their SEO, which Google analyzes in its indexing and ranking of websites.
As a result, Google now indexes websites based on their mobile pages — not their desktop pages anymore. There’s not much point in having great content if users are struggling to view it on their phones. But it is absolutely worth investing the time and effort into improving load time and making sure your pages load quickly. Anyone who knows anything about SEO knows that keywords are important. You have more characters to work with than a title tag, which you should use to elaborate on what the page is about.
Use structured data where appropriate
To optimize your image, include the target keyword SEO Anomaly in the file name. It’s important you incorporate your keyword into the image file name to compliment the rest of your keyword integration. On-page SEO is the practice of optimizing your webpages to help your pages rank higher in the search results. This type of SEO considers aspects of your website that you can improve. It focuses on features you can control on your site, like technical elements, content quality, and your site’s appearance. Our on-page SEO services include URL optimization so your site URLs can provide accurate page context for search engine crawlers and audiences.
On-page SEO is about making your content stand out and providing value that users want to read AND that search engines want to rank. You can measure page speed with Google’s free PageSpeed Insights tool, which provides an overall performance score for mobile and desktop. Keyword research tools are another useful way to find terms to target with your content.
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